Paid acquisition
Google Ads built around calls and bookings
24 to 30 September 2026: Google Ads at our own company brought 16 calls and bookings at $18.62 each. We judge every change by that number.
In production at our own company: 16 calls and bookings at $18.62 each, 24 to 30 September 2026
Where ad money leaks
These are the leaks we check for first:
- Google is told to get clicks, not calls or bookings, so that's what it buys.
- Broad keywords pull in searches for services you don't sell, or people looking for work.
- Ads show in regions you don't sell to.
- Every ad lands on the homepage instead of a page about what was searched.
An account built around calls and bookings you can count
Before any money is spent, we make sure you can see what each call and booking cost.
- Tracking for phone calls, form submissions and online bookings, so Google learns what a good call or booking looks like.
- Search words to show up for, and a list of searches to block, built from the services you sell and the regions you sell to.
- Ads that say plainly what you do and where, sent to the page that matches the search.
- A weekly look at the search terms, so wasted spend gets cut early.
Ads bring the visit. A booking page that takes payment and a current Google profile help turn it into a booking.
What it looks like at our own company
These numbers come from our own company's Google Ads account. Google counts every call from an ad, repeat callers included, so read them as calls and bookings, not new customers.
In the week of 24 to 30 September 2026, $297.97 of ad spend brought 14 phone calls from the ads and 2 completed online bookings.
You own the account and pay Google directly
The ad account is in your name and your card pays Google for the clicks. The monthly fee covers running it: tracking, changes and the weekly check.
Questions
Is ad spend included in your monthly fee?
No. You pay Google directly for clicks, from your own card on your own account. The monthly fee covers setting it up and running it.
How much should we spend on Google Ads?
It depends on your market and what a new customer is worth to you. We work it out in the working session. It's better to start small, prove what a call or booking costs, and then spend more where it pays.
Who owns the Google Ads account?
You do. We work in it as a manager, and you can see everything and remove our access at any time.
How soon will we get calls and bookings?
Ads can start running within days of Google approving them. The first few weeks are for learning what works, and you'll see what every call and booking cost from the start.
Can you fix the campaign we already have?
Yes. We start by checking the tracking, because an account that counts the wrong thing can't be tuned. Then we clean up keywords, locations and ads.
More tools we use
Find the bottlenecks across your company.
A free working session. Then a written plan and a fixed price in 2 working days, and your numbers each month.